As a responsible website owner, I am sure that you already understand the importance of ranking as highly as possible in the search engines. In fact, it is likely that you are already paying for an SEO campaign engineered to catapult you to the top of Google, the world’s largest search engine.
This is fantastic. However, there are very few people out there who actually realize that there are other search engines out there. Let me introduce you to the 2nd largest search engine in the world, YouTube.
Why YouTube Sends More Traffic To Your Website
Now, unlike other search engines, you can’t possibly rank on YouTube without having a video posted on the site. YouTube spiders will not come and crawl your site searching for videos. You will need to get a YouTube account and upload them to the site yourself. If you don’t, you will be throwing away a perfectly viable source of traffic for your website.
If you want to draw in traffic through YouTube, then you need to make sure that you are producing top quality video content. You want to create videos that people are going to be itching to view. By the end of it, you want them to actually “want” to click through to your website.
If you can do this, then you are going to have a ton of quality targeted traffic landing on your site; and they will hopefully have money burning a hole in their pockets.
Of course, YouTube is going to drive the majority of traffic to your website. However, do not forget about the plethora of other video-sharing websites out there. The five to ten minutes that you spend uploading your videos on those sites can generate even more traffic. Make sure you pay special attention to websites that are relevant to your niche. This is where your real targeted customers are going to come from.
Let’s look beyond video-sharing sites for a second. Are you operating a social media campaign? Hopefully, yes. It is a very crucial part of internet marketing today. The key to a successful social media campaign is to get people talking about your business. There is no better way to accomplish this goal than by using videos.
If you can create top quality video content that is worth sharing, people WILL share it with others in their social networks; and don’t be shy about asking them to share your content.
Think about it…
You spend a couple of minutes pasting your YouTube links to your social media accounts and many people will watch it and send it on to hundreds, or thousands, of other people. They may even click through to your site ready to spend money with you (depending on the content that you produce).
If they do not click through to your site you should not worry too much. Remember, a major part of internet marketing is branding. So even if they don’t do business with you immediately, you are now connected with them for potential future purchases.
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