Video Marketing

What is Video Marketing?

Are you frustrated with your ability to generate new local leads who are looking for the type of product or service you offer?

Are you tired of watching your competitors’ web videos pop up all over the Internet while you sit back and wonder how they do it?

Have you often wondered how you can tap into online video marketing without breaking your marketing budget?

Businesses today are trading in traditional marketing methods for something more powerful and unique. The internet has opened many doors that can take your business to levels you’ve only dreamed about. As a local business owner, you may be wondering how you can capitalize on the massive online video market.

Maybe you don’t think Video Marketing can do anything for your business when it comes to getting more local customers. However, online videos are extremely powerful assets for ANY business that wants to generate more customers, more sales, and more profits. There is no denying the fact that every business should have a strong online presence today but many business owners are overlooking the importance of having a strong online VIDEO presence.

Video marketing is the process of creating and distributing videos online for marketing purposes. After creating videos related to your product or service, you can then host those videos on your own website as well as distribute them to various online video sharing sites such as YouTube.

Did you know that recent studies show that approximately 53.5% of the population and 70.8% of internet users will watch online videos in 2014? Online videos are slowly, but surely taking the place of television sets all over the world.

When deciding what type of videos to create for your business, creativity is the key if you really want to draw in your target audience.

Posting and optimizing your online videos is the ultimate way to get more local attention for your business. Therefore, the more videos you have posted online, the better.

Creating and marketing online videos may seem like a costly route. However, it’s one of the most cost-effective methods available today that actually work to drive traffic to your business.

Video production is not expensive and doesn’t take long at all. In addition, there are many different types of videos you can use to generate an interest in your company. You can create simple video commercials, create tutorial videos about your product or service, answer frequently asked questions, create product demonstration videos, and so much more.