As a business owner, one of the biggest frustrations you likely run into is staying within your marketing and advertising budget. This can seem like a difficult task; especially when you’re using marketing methods that come with a high ticket price – yet don’t deliver the sales to cover those costs.
Why Facebook Reduces Marketing Costs
One of the greatest advantages to using Facebook (and other types of social media) is that it helps you to reduce your marketing costs. It’s something that you can use for free, even though there are paid options that you can use to further your reach. However, those costs are only a fraction of what you would pay for other types of paid advertising and marketing.
While social media is cost-effective, it does take some time to manage. It’s far from “set-it-and-forget-it.” Managing your social media presence consists of planning, execution, and on-going maintenance and monitoring. Whether you manage your page yourself or hire someone to handle it for you, the fact remains that social media still costs considerably less than most other methods.
Another reason that it cuts down marketing costs is because Facebook encourages “Sharing” and “Liking,” which is just another way for people to get information out about your business via word of mouth – which means free advertising for you.
Instead of printing out information for people to pass to their friends or handing out free samples, you just have to tell them about your Facebook page and they take it upon themselves to spread the word to others. If you’re engaging correctly on your Facebook page, the Shares and Likes will happen on their own. In time, you will start to see more followers and more interaction from your fans, which will ultimately result in more sales for your business.
Most importantly, the capability to post something on Facebook is drastically more practical than running a paid advertisement or mailing out thousands of promotional pieces. Printing and postage for marketing can literally drain a company’s budget, in fact, it costs a lot less to drop a couple of dollars for advertisements on Facebook. Facebook ads are extremely targeted, which means they draw in your exact target market. Therefore, the return on your investment is usually a lot better.
So yes, above everything else, Facebook can help you save money on advertising. As a small business, you may be looking for ways to reduce your marketing budget, yet still get the type of results you need in order to grow your business and generate more revenue, Facebook could definitely be the answer.
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